Willoughby, Niagara Falls - September 2026 Real Estate Report

Willoughby, Niagara Falls: Your Home Is Worth More Than the City Thinks - But the Clock Is Ticking

The Vibe Right Now

If you own property in Willoughby, here is the honest picture. The market is taking a breather. Values are sliding, not crashing, but the direction matters if you are thinking about making a move this summer.

Houses: Still the Premium Play in Niagara Falls

The average HonestDoor Price for a house in Willoughby sits at $1,401,094. That is a slight dip of 0.30% from last period, and the 3-month moving average of $1,456,322 tells us the trend has been softening for a while. Property values have shifted -5.50% recently, so this is not a blip - it is a pattern worth watching.

On the neighbourhood leaderboard, Willoughby houses rank 60 out of 63 for growth in Niagara Falls. That puts us near the bottom of the pack right now. The good news? The rental story is still strong.

• Average HonestDoor Price: $1,401,094
• Predicted market value: $1,405,283
• 3-month moving average: $1,456,322
• Estimated monthly rent: $5,212
• Rental yield: 4.39%
• Airbnb rank in Niagara Falls: 6 out of all neighbourhoods
• Airbnb estimate: $258 per night

That Airbnb rank of 6 in all of Niagara Falls is the real sleeper stat here. If you are sitting on a house in Willoughby and not thinking about short-term rental income, you are leaving serious money on the table. $258 a night adds up fast in a tourist city.

For comparison, nearby Hunter comes in at $836,385 and Weinbrenner at $830,751. Willoughby houses are priced significantly higher than our neighbours, which means our buyers are a specific crowd - and that crowd is more selective when the market softens.

Condos: A Bigger Drop, But a Steadier Predicted Value

The condo picture is a bit more complicated. The average HonestDoor Price is $520,125, which is down 20.13% from the previous period. That is a number that deserves a second look before you panic or celebrate.

Here is the interesting part - the predicted market value is actually $651,225, which is slightly above the 3-month moving average of $650,533. So while the HonestDoor Price has pulled back hard, the forward-looking predicted value is holding relatively steady. The market is sending mixed signals on condos right now.

• Average HonestDoor Price: $520,125
• Predicted market value: $651,225
• 3-month moving average: $650,533
• Estimated monthly rent: $3,050
• Rental yield: 3.54%
• Airbnb rank in Niagara Falls: 28
• Airbnb estimate: $124 per night
• Growth rank: 41 out of 56 neighbourhoods - below average

Condo growth ranks 41 out of 56 in Niagara Falls. Below average, not last. Nearby Hunter condos sit at roughly $529,967 and Weinbrenner at $555,982, so Willoughby condos are in the same ballpark as our neighbours - but Bridgewater at $790,553 shows there is a ceiling much higher than where we are sitting.

The Secret Sauce: Why Your HonestDoor Price Matters More Than Your Tax Assessment Right Now

Here is the thing about your city assessment - it is a snapshot from the past. The city looked at your property at a fixed point in time and stamped a number on it. That number does not know what happened to the market last quarter. It does not know that house values in Willoughby have moved -5.50% recently.

The HonestDoor Price is updated in real time. It is pulling in actual sales data, market trends, and comparable properties right now - not two years ago. If you are making any financial decision based on your property - refinancing, selling, or even just understanding your net worth - the HonestDoor Price is the number that reflects the real world today, not the world the city assessed you in.

With values shifting the way they are in Willoughby, the gap between your assessment and your actual market value could be significant. Knowing that gap is not just interesting - it is useful.

The So What - Should You Sell This Summer?

If you own a house in Willoughby and you have been on the fence, here is the straight talk. The market is not in your favour right now compared to where it was six months ago. Values are down, and we rank near the bottom of Niagara Falls for growth momentum. Waiting for a big rebound is a gamble.

That said, $1,401,094 is still a serious number. Buyers who want Willoughby are not shopping in Hunter or Weinbrenner - they want this specific area. Your competition is thin, and your Airbnb ranking of 6 in the city is a genuine selling point you can put in front of investors.

For condo owners, the picture is more nuanced. The HonestDoor Price drop of 20.13% is steep, but the predicted value is holding near $651,225. If you need to sell, price it right and move quickly. If you can hold, the rental yield of 3.54% and $3,050 per month in estimated rent means this asset is still working for you while you wait.

Bottom line - check your HonestDoor Price today. Not next month. The numbers are moving, and knowing exactly where you stand right now is the only way to make a smart call before summer listings heat up.

This information is all based on our opinions based on the information available to us. Everyone's situation may be different and you should reach out to us for more personalized information.