If you own on Highway 97 and you haven't checked your HonestDoor Price lately, you're flying blind. The average home here is sitting at $797,259 - up 7.30% from the previous period. That's real money moving in your direction. Here's what's actually going on in the market right now.
We're seeing two very different stories play out depending on what you own. Let's break it down.
If you've been watching the "For Sale" signs on Highway 97, here's what's actually happening with houses. The average sale price came in at $609,100 this month - down 17.1% from last month. That sounds alarming, but with only 1 house sold this month, one transaction can swing the average hard. Don't read too much into a single data point.
The neighbourhood leaderboard tells us something useful here. A top-3 days-on-market rank means buyers are still showing up. The market is cooling, not collapsing. Houses are sitting 2 days longer than nearby Mc Kinley Landing, but that gap is nothing to lose sleep over.
The condo side of Highway 97 is a different animal. Nine units sold this month - a stable number - but they're sitting on the market for an average of 110 days. That's a long time. For context, nearby Glenmore Clifton condos are moving in 92 days. We're trailing there.
The leaderboard ranking for condos is honest - we're near the bottom for speed and growth. But the predicted value is still climbing past the 3-month average, and we're priced above nearby Mc Kinley Landing condos at $436,885. There's a floor here.
Here's the thing about your city assessment - it's a snapshot from months ago, built on old sales data and a formula that doesn't know your street, your view, or what your neighbour's reno did to the block's value. The HonestDoor Price is the real-world check. It's updated in real time using actual market activity.
On Highway 97, the average HonestDoor Price is $797,259 - up 7.30%. Your tax assessment almost certainly doesn't reflect that jump yet. If you're making any financial decision - refinancing, selling, even just figuring out your net worth - using a stale government number is like navigating with last year's map.
And if you're thinking about short-term rental income, Highway 97 holds the number 1 Airbnb rank in Big White. The average nightly rate estimate is $180. That's not a side hustle - that's a real income stream that your assessment will never capture.
If you own a house on Highway 97 and you're thinking about listing this summer, here's the straight talk.
The market is taking a breather on the house side. Buyers are paying slightly below list price and taking 40 days to commit. But your growth rank of 6 out of 19 in Kelowna means this neighbourhood is still outperforming most of the city. You're not in a race to the bottom - you're just in a market that rewards smart pricing.
For condo owners, patience is the word. With 110 days on market being the current average, you need to go in priced sharp from day one. Sitting at $434,150 on the list and watching buyers walk is a costly strategy right now.
For both - check your HonestDoor Price before you call an agent. Know your number. The average here is $797,259 with a 7.30% gain behind it. That's your starting point, not whatever the city mailed you last January.
Highway 97 is affordable relative to its neighbours, ranked in the top Airbnb territory in Big White, and showing real price growth. If you're selling, price it right and move with confidence. If you're holding, the numbers are working in your favour.
highway 97 | big white | october 2026This information is all based on our opinions based on the information available to us. Everyone's situation may be different and you should reach out to us for more personalized information.