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      Firth's Corners, Midland - October 2026 Real Estate Report

      2026-10-16 00:00 · Your HonestDoor Team

      Midland, Firth's Corners

      Firth's Corners Real Talk: Your Home Is Worth More Than the City Thinks - But the Clock Is Ticking

      The Vibe Right Now

      If you've been watching the "For Sale" signs in Firth's Corners, here's what's actually happening. The market is taking a breather. Prices are off their peaks, and anyone still banking on last year's numbers is working with a stale map. The good news? This neighbourhood still holds serious value - you just need the right data to prove it.

      Houses: Solid Ground, But Watch the Slide

      The average HonestDoor Price for a house in Firth's Corners sits at $840,610. That's down 2.39% from the previous period, and the predicted market value of $861,203 is also slipping below the 3-month moving average of $877,617. So yes, we're trending down. Not a crash - a correction. The kind that separates sellers who act now from sellers who wish they had.

      • Average HonestDoor Price: $840,610 (down 2.39%)
      • Predicted Market Value: $861,203
      • 3-Month Moving Average: $877,617
      • Recent Value Change: -1.65%
      • Estimated Monthly Rent: $3,592
      • Rental Yield: 5.19% - that's a strong return for landlords
      • Airbnb Potential: $175 per night
      • Airbnb Rank in Midland: 4th - meaning short-term rental demand here is real
      • Neighbourhood Growth Rank: 5 out of 7 in Midland

      That 5.19% rental yield is the number landlords should be circling. It tells us that even as prices soften, Firth's Corners houses are pulling strong rent. If you're an investor sitting on one of these, the income story is still working in your favour.

      On the neighbour leaderboard, houses here rank 5th out of 7 comparable Midland neighbourhoods for growth. Not the top of the class, but not the bottom either. For context, Sunnyside houses are averaging $890,010 - just a notch above us - while Midland overall and Ogden's Beach are both coming in well below our price point.

      Condos: The Honest Story Is a Tough One

      We're going to be straight with you on condos. The average HonestDoor Price is $462,847 - up 2.58% from the previous period, which sounds like good news. But the predicted market value of $451,211 is sitting below the 3-month moving average of $476,046, and recent value change is -7.44%. That gap between the headline number and the trend line is worth paying attention to.

      • Average HonestDoor Price: $462,847 (up 2.58%)
      • Predicted Market Value: $451,211
      • 3-Month Moving Average: $476,046
      • Recent Value Change: -7.44%
      • Estimated Monthly Rent: $2,321
      • Rental Yield: 3.93% - moderate, not exceptional
      • Airbnb Potential: $118 per night
      • Airbnb Rank in Midland: 5th
      • Neighbourhood Growth Rank: 6 out of 6 in Midland - last place

      That growth rank is the number condo owners need to sit with. Dead last out of 6 comparable Midland neighbourhoods. It doesn't mean your condo is worthless - it means the market isn't rewarding condo appreciation here right now. Sunnyside condos are cheaper at around $373,030, while Midland condos are running higher at $536,598. We're in the middle of the pack on price, but at the back of the pack on momentum.

      The Secret Sauce: Why Your HonestDoor Price Matters More Than Your Tax Assessment

      Here's the thing about your city assessment - it's a snapshot from the past. It doesn't know what happened to prices last quarter. It doesn't factor in what your neighbour's place just sold for. It's basically a photo from a few years ago being used to describe what you look like today.

      The HonestDoor Price is updated in real time. It's pulling from actual market activity, not a government office playing catch-up. For a house in Firth's Corners right now, that difference could mean tens of thousands of dollars - either in your favour or against you - depending on which number you're trusting.

      If your tax assessment says one thing and the HonestDoor Price says another, the HonestDoor Price is the real-world check. It's the number a buyer's agent is going to use when they sit across the table from you.

      The "So What?" - Thinking About Selling This Summer?

      For house owners, the window is open but it's not wide open. Prices are down from their peak, the 3-month trend is moving in the wrong direction, and sitting on your hands hoping for a rebound is a gamble. If you've been thinking about listing this summer, the data says sooner beats later. You're still above what Midland and Ogden's Beach are fetching - use that while it holds.

      For condo owners, the conversation is harder. A -7.44% recent value change and a last-place growth rank means the market is not your friend right now. That doesn't mean you can't sell - it means you need to price sharp and market smart. An overpriced condo in a softening segment sits. A well-priced one moves.

      Either way, the first step is knowing your real number. Not the assessment. Not a guess. Pull your HonestDoor Price, see where you actually stand, and make the call from there.

      firths corners | midland | october 2026

      This information is all based on our opinions based on the information available to us. Everyone's situation may be different and you should reach out to us for more personalized information.

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      REALTOR®, REALTORS®, and the REALTOR® logo are certification marks that are owned by REALTOR® Canada Inc. and licensed exclusively to The Canadian Real Estate Association (CREA). These certification marks identify real estate professionals who are members of CREA and who must abide by CREA's By-Laws, Rules, and the REALTOR® Code. The MLS® trademark and the MLS® logo are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton. Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.

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